Grow or shrink?
How many companies do you know that still use typewriters? And how do you assess the market for riding whips over the last 100 years?
When there is a technological breakthrough, the quick ones not only win, but they can also reach heights that previously seemed unrealistic.
Well, such a breakthrough has happened through the virtualization of hardware. In the future, for example, you will no longer have to struggle with hardware problems. But more importantly, it is the development that followed.
The foreseeable end result will be artificial intelligence running your business, controlled by you. But there's still a long way to go until then.
First, all your data and processes must be digitized. This alone already provides an incredible competitive advantage, giving you a market lead that amazes me every time.
That's exactly what we should talk about if your company doesn’t want to be left behind due to productivity disadvantages.
The future of your company doesn’t depend on whether you are willing to work 80 hours a week or whether your employees are motivated or what salary class they are in. The future of your company depends on whether you are willing to recognize, accept, and implement the signs of the times.
If you are, the real goal of being an entrepreneur will once again take center stage: More freedom and leisure with higher monetization.